Americans spend over 30 billion dollars on diet products every year. It is a hugely profitable industry. And yet, to date, no diets have proven to provide long-lasting results. Most of those who diet intentionally to achieve weight loss regain the body weight or don’t lose significant amounts to begin with. In my nutrition practice, many clients come to me with a history of diet-hopping. And sure, some diets provided immediate “success”.

Chronic dieting is more than a temporary phase or a mere adjustment in eating habits; it represents a persistent, cyclical pattern of restrictive eating practices, often driven by the desire to lose weight or achieve a specific body image.